Empowering Beauty in Every Shade

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In a world where beauty often follows a one-size-fits-all approach, Estée Lauder's "Gifts of Glam" and "Loved by Latina" initiatives stood out as beacons of inclusivity and individuality. Tasked with bringing these visionary projects to life, Packaged set out to create packaging that celebrated the diversity and uniqueness of every woman.

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When Estée Lauder approached Packaged with their "Gifts of Glam" and "Loved by Latina" campaigns, they aimed to redefine beauty packaging. Their vision was clear: to transcend the norms of the cosmetics industry by creating packaging that not only celebrated beauty but also championed social equality, inclusivity, and individual expression.

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Designing with Diversity at Heart

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From the onset, it was clear that this was no ordinary packaging project. Estée Lauder sought to transcend traditional beauty packaging norms by creating an experience that resonated with diverse audiences and upheld the brand's long-standing commitment to social equality and representation. We set out to encapsulate the essence of empowerment, diversity, and beauty within the confines of a box.

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Leveraging our design and variable print technology expertise, we crafted an innovative solution that allowed for unprecedented levels of customization. Each package became a canvas for personal expression, with elements consumers could tailor to reflect their unique identities and preferences.

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Collaborating closely with influencers and incorporating their insights, we designed the "Gifts of Glam" and "Loved by Latina" packaging to be more than just containers for exquisite beauty products. They were statements of belonging and acceptance, inviting everyone to see themselves in the Estée Lauder brand.

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By integrating cutting-edge technology, we ensured that each interaction with the packaging was a one-on-one experience, creating a sense of personal connection between the brand and its consumers. This approach enhanced the unboxing experience and served as a powerful platform for engagement, empowering users to celebrate their beauty on their own terms.

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A Celebration of Diversity and Empowerment

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The success of the "Gifts of Glam" and "Loved by Latina" projects was measured not just in aesthetic appeal but in its profound impact on consumers. Through this packaging, Estée Lauder reinforced its position as a brand that not only understands but cherishes the rich tapestry of human diversity.

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We transformed traditional beauty packaging into a meaningful dialogue about inclusivity, representation, and personal empowerment. Each package, enriched with the stories and aspirations of its recipients, became a testament to the brand's commitment to celebrating all shades of beauty.

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A New Paradigm in Beauty Packaging

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Through our collaboration with Estée Lauder, Packaged has set a new standard in the beauty industry, proving that packaging can be a powerful conduit for change. The "Gifts of Glam" and "Loved by Latina" initiatives are not just triumphs of design and technology but milestones in the process towards a more inclusive and empowering representation of beauty.

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