Puma X Cordae (Hi-Level)

Elevating Brand Excellence Through Packaging: The Puma X Cordae Collaboration

When the collaboration between Puma x Cordae, for their brand Hi-Level, was introduced to us, it was evident from the start that this project would be one of a kind. It was an invitation to redefine excellence in packaging. Cordae's brand, synonymous with "high-level" distinction, required a packaging solution that went beyond the conventional—beyond just enclosing a product—to encapsulate an ethos.

We set out to transform their existing brand guide, rooted in traditional wood elements, into a packaging innovation that spoke volumes of uniqueness and sustainability. Those roots were exactly how the wooden box was born—it was the inspiration to create it in the first place. Our client yearned for something beyond the ordinary—far removed from the realms of generic cardboard boxes. They envisioned a keepsake, a tangible representation of the "Hi-Level" mantra that would stand the test of time.

At the core of this ambitious project lay the Puma suede lifestyle shoes—a product that symbolizes everyday sophistication and understated elegance. The assignment to design a packaging solution for such a product was not merely a task. It was a profound responsibility. They wanted to create a box that protected its contents and reflected the collaboration's premium quality and exclusive nature.

Empowered by Cordae's faith in our innovative capabilities, we embarked on a design odyssey. Our mission was to embody the "high-level" essence in every facet of the packaging. The result of this process was nothing short of remarkable—a meticulously engineered box that served as much more than a container. It became a beacon of excellence and exclusivity.

Through an unwavering dedication to detail and a relentless pursuit of perfection, we turned vision into reality. The final product was not just a package but a statement—a testament to the craftsmanship and innovation that Packaged stands for. We delivered an unboxing experience that did not merely meet expectations but exceeded them, leaving a lasting impression of the brand's commitment to quality and distinction.

This project exemplifies Packaged's philosophy of merging technical innovation with aesthetic artistry. We pride ourselves on crafting experiences that are seen and felt, making every interaction with the product a moment of discovery and delight. By redefining the boundaries of what packaging can be, we ensure that our client's brands resonate with their audience on a deeper level, turning ordinary encounters into memorable brand experiences.